Australian Open Apes Into Tennis NFTs and Decentraland Too

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“We’ve always been known as one of the most innovative and entertaining events on the calendar,” Plummer told CoinDesk in an interview. “It’s a festival of entertainment as much as a tennis tournament, some people spend eight or nine hours at the Australian Open and don’t even see a tennis ball. Going into the metaverse was the next logical step in that progression.”


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