Facebook, Walmart and How Companies Shouldn’t Set Up in the Metaverse

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On the surface, the entire premise of this sort of nonsense is that people will enjoy and use inferior metaverse applications just because … 3D is cool, I guess? Certainly, there’s no attention paid to what users actually want or need out of an online shopping experience. On the most basic level, why would you go to the trouble of designing a virtual Walmart that looks … exactly like a physical Walmart? Shopping in a real Walmart is fairly awful. If you’re in a 3D virtual world, maybe take advantage of the literally limitless possibilities to redesign the experience.


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